Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden

Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden

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Manual James H. Barnes. FOCUS OF THE CASE This case deals with Ford of Europe, Inc. and its efforts to maintain a leadership position in a highly competitive market. An important theme is the role played by Ford Motor Company of Britain, anbsp;...


Title:Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden
Author: James H. Barnes
Publisher: - 1987
ISBN-13:

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