Cases on Strategic Social Media Utilization in the Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector

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Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organizationa€™s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.The ALAAa#39;s first big strategic social media campaign took pace in November 2013 during COPD awareness month. ... the disease through newsletters to its stakeholders and occasional ads in magazines (Executive Director, personal communication, July 22, 2014). ... This video included a list of everyday activities she missed doinga€”from sitting in front of a fireplace or attending a bar-b-que to cooking oranbsp;...


Title:Cases on Strategic Social Media Utilization in the Nonprofit Sector
Author: Asencio, Hugo
Publisher:IGI Global - 2015-02-28
ISBN-13:

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