Brand Breakout

Brand Breakout

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.Among someof theinnovative productsdeveloped and introduced by Galanz werethe following: a€c Abeautifulmicrowave called Uovo which looked like a ... Inthe rest ofthe world, they arecontract manufacturers tobrands such as Electrolux, GE, anbsp;...

Title:Brand Breakout
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Publisher:Palgrave Macmillan - 2013-06-13

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