AMA Educators' Proceedings
That condition certainly held true as a consequence of the media blitz about the Firestone tire recall. ... For example, a question asking eonsumers to explain the problem without specific reference to Ford should lead to perceptions of less ... evaluation suggests that punishment and perceptions of blame are closely linked in a consumera#39;s mind (Graham, Weiner, and Zucker 1998; Shaver 1985). ... The questionnaire stated that Firestone tires on Ford Explorer SUVa#39;s had been recalled.
| Title | : | AMA Educators' Proceedings |
| Author | : | |
| Publisher | : | - 2002 |
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